Forbes: Pype CTO Explains Strategy Behind Software Integrations
December 11, 2019
In his latest article published in Forbes, Pype CTO and co-founder Karuna Ammireddy shares his reasoning for including software integrations early-on in the Pype development strategy, and why he urges other tech providers to do the same.
“Once you have APIs accounted for in your platform, all you have left to do is reach out to the software platforms that your clients are already using. The integration that results from that partnership should drive their customers to your platform and vice-versa, meaning it’s a win for both parties. With forethought and planning upfront, you can turn potential competitors into valuable partners, driving both of your businesses toward success.”
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